SELL IT BETTER

Promotional Tools for External Practitioners

We've assembled a variety of tools and content here to help you promote the power of O.R. and market your services to potential clients. Most of these resources are based on the input of practicing INFORMS members.

Issues and Strategies
Practical tips on finding projects, approaching the right people, selling the value of O.R., and more.
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Sales Call Guide
An outline that can help you structure persuasive prospecting calls.
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Executive Guide to O.R.
Download a PDF of this promotional piece for executive decision makers.
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5 Critical Success Factors for O.R. Projects
Tom Cook, founder of American Airlines Decision Technologies, offers these five indicators that O.R. may be right for a project.
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Register for the O.R. Practitioner Directory
Sign up to be included in the directory of O.R. professionals available on the Prospect Website.
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Prospect Website
A site created to show the value of O.R. to prospective clients, including success stories and a practitioner directory.
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