EXPLAIN IT BETTER
"My business card says Data Mining, Performance Measures, and Decision Support. Those are my attempts to translate operations research into English."
– A successful independent O.R. consultant
There is an urgent need for improving the clarity and consistency with which we talk about operations research. The first step in promoting the discipline – and your expertise or services – is giving your audience a way to label and understand it.
INFORMS undertook an extensive market research program to address this challenge in a way that would help make the profession relevant and essential to customers, management, students, and deans. The results were a single name and a new tagline for the profession, as well as a concise definition of the discipline.