EXPLAIN IT BETTER

"My business card says Data Mining, Performance Measures, and Decision Support. Those are my attempts to translate operations research into English."

– A successful independent O.R. consultant

There is an urgent need for improving the clarity and consistency with which we talk about operations research. The first step in promoting the discipline – and your expertise or services – is giving your audience a way to label and understand it.

INFORMS undertook an extensive market research program to address this challenge in a way that would help make the profession relevant and essential to customers, management, students, and deans. The results were a single name and a new tagline for the profession, as well as a concise definition of the discipline.

Defining O.R. clearly
Use these 12 words to introduce O.R. to your audience without losing them in complexity or detail.
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"Operations Research" and "The Science of Better"
Now there's one name to use consistently for who you are and what you do, as well as a compelling tagline that opens up all the possibilities.
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